Step #3 POSITION: Know thyself
POSITION is about understanding the ecosystem your company actually inhabits, measuring the change it creates, and identifying the strategic position from which it can most meaningfully shape that world.

Finding the products, customers, markets and capabilities that are already hiding one step beyond the business you have today.
POSITION is about understanding the ecosystem your company actually inhabits, measuring the change it creates, and identifying the strategic position from which it can most meaningfully shape that world.